Summary – Ending August 2022 Supplement Category
A) the overall category still growing strongly at well over 20%. 2 points here: 1) This category is heavily driven by online consumption, and thus not really effected by lockdowns (assumption is deliveries unaffected) and 2) With Covid and general health concerns at a high, people looking to consume health supplements is natural.
B) The top performing brands are mainly local: Tongren Tang, Renhe and Life Space, with Esmond Naturals the sole MNC performing well. This was a similar trend which we saw in the Expo West presentation.
Source: Early Data
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