Celebrity Endorsements are Prohibited for Health Food Companies

The State Administration for Market Regulation and seven other departments jointly issued the “Guidance on Further Regulating Celebrity Endorsement Advertising Activities”. It is stated that medicine, pharmaceuticals, medical device, health food, and food for special medical purposes are prohibited areas for celebrity endorsements. The “Guidance” will be taken into effect in November, 2022.

Since the implementation of the new “Advertising Law” on September 1, 2015, domestic pharmaceutical and healthcare companies no longer adopt celebrity endorsements in advertising and marketing. However, foreign healthcare companies such as Swisse and NUTREND are still employing celebrity endorsers to make testimonials for their health food products. (Source: shuzhengkangxun)

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