The Market Potential of Esports Nutritional Products

The e-sports industry is fast-growing, with global revenues expected to reach RMB 12.51 billion yuan (USD $1.8 billion) in 2022. For nutrition brands, this emerging market will bring a new and rapidly growing group of consumers. According to the data, 77% of consumers believe brands that cooperate with esports games are younger and more energetic, and 67% of consumers would like to pay more for products co-branded with esports games.

Esports players need products with features that replenish energy, improve mental focus, and support joint health, which usually leads them to sports nutrition products instead. Therefore, many well-researched health ingredients can support the positioning of nutritional products for both sports and esports, allowing brands to engage esports audiences with targeted messaging. (Source: ixinyingyang)

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