On July 17, YanZhiWu released its performance forecast for the first half of 2024, expecting to achieve revenue of 10.45 billion to 10.9 billion yuan, an increase of approximately 10% to 15% year-on-year. Net profit is expected to be between 50 million and 60 million yuan, a decrease of about 40% to 50%. The anticipated decline in net profit is attributed to the group’s implementation of a dual-endorser brand strategy. (Source: Foodaily)
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