This article originally appeared in the Nutrition Business Journal’s Awards Issue.
Is there a more important relationship for the global trade of dietary supplements than the U.S.’s relationship with China? Hardly.
It’s tough to overstate the importance of China to the development of supplements across the globe. China dominates the supply chain for many common ingredients. Co-manufacturing is prevalent and inexpensive there. The Chinese consumer has long lusted after American goods, making the export market into China a major draw for U.S. brands over the years. In all the complexity of the global supplement trade, there is perhaps no more important piece of the puzzle than China.
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