According to 2023 Direct Selling News Global 100, Amway is the No. 1 direct selling business in the world. Recently they released their Global Impact Report for 2024. Here are a few of the highlights:
- Sales: US$7.4 billion
- Employees: 14k +
- Operating in Countries / Territories: 100 +
- Certified Organic Farmland: 6,000 acres
- Patents / Patents Pending: 750+
- Top 5 Markets: Mainland China, U.S., S. Korea, Japan, and Thailand
To see the entire report, CLICK HERE
This month Amway reported sales of $7.4 billion USD for the year ending December 31, 2024. While this reflects a 3% decline from the previous year due to the strength of the US dollar, the company saw positive momentum in key areas that affirmed its focus on health and wellbeing. It also made significant operational advancements and leadership transitions to fuel long-term growth.
“Our dedication to the success of Amway Business Owners (ABOs) and their customers around the world drives everything we do,” said Michael Nelson, who assumed responsibility as CEO in September 2024. “This past year was one of strategic investments, emphasis on timely innovations, and an unwavering commitment to our timeless values – all aimed at helping ABOs grow their businesses.”
Nelson brings more than 30 years of experience with Amway to the CEO role, along with deep industry knowledge and a clear vision for the company’s next era of growth. His leadership transition marked a new chapter focused on building from Amway’s legacy and longstanding strengths while evolving to meet the needs of business owners and customers today.
Health and wellbeing gains momentum
Among the bright spots of 2024, Amway’s nutrition category grew by 2%, now representing 64% of total global sales. This growth reflects rising consumer demand for science-backed products that support health and wellbeing. The company’s Nutrilite™ brand continues to hold its position as the world’s No. 1 selling vitamin and dietary supplements brand.* (Source: Amway)
*Source: GlobalData, www.gdretail.net/amway-claims. Claim based on retail value share. Includes sales of both Nutrilite and Nutriway-branded products.
Sign Up to Receive China Updates Weekly Newsletter for FREE, HERE
Visit HPA-China’s Information Hub, HERE