Herbalife, a global multi-level marketing corporation selling dietary supplements, recorded $75.4 million in net sales in Vietnam in the first quarter of 2025, according to the firm’s report.
In U.S. dollars, net sales declined by 0.3% year-on-year. However, measured in local currency, the figure increased by 3.2%, the company added.
Foreign exchange rate fluctuations in Vietnam had an unfavorable impact of $2.6 million on net sales during the period, the report noted.
In the Vietnamese market, Herbalife raised product prices by 3.5% in March 2024 and by another 2.5% in March 2025.
Thanks to this performance, Vietnam rose to second place among Herbalife’s Asia-Pacific markets in Q1, trailing only India with $209.3 million in net sales. China ranked third with $64.8 million.
In terms of sales volume, Herbalife recorded year-on-year growth in most years, with the exception of 2023. Sales volume remained flat in Q1/2025, the report said.
Herbalife products distributed in Vietnam are produced by Herbalife Innovation & Manufacturing (HIM) Lake Forest and Winston-Salem, both based in the U.S. In Vietnam.
Herbalife Vietnam SMLLC was established in 2009 and operates as a multi-level marketing business, with its headquarters in Ho Chi Minh City.
Vietnam is the 71st market where Herbalife has launched operations globally. By earnings, Herbalife is the largest multi-level marketing company in Vietnam.
According to the Ministry of Industry and Trade, Vietnam now has 19 licensed multi-level marketing businesses with about 768,000 participants. The sector records total revenues of VND16.2 trillion ($625 million) last year, down from VND16.8 trillion in 2023. Notable players are Herbalife, Oriflame, Amway, and New Image. (Source: theinvestor.vn)
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