Nankai University M-Action Joint Laboratory for Nutrition Research

Based on in-depth insights into the needs of China’s sports and fitness population, in February of this year, Mengniu officially announced its entry into the professional sports nutrition field, launching a high-end professional brand named “M-Action”. On May 5th, M-Action signed an official contract with the Public Health and Health Research Institute of Nankai University. … Read more

WonderLab and Pantone Color Institute Released “Wonder Blue”

On May 4th, the well-known domestic probiotics and nutritional supplements brand WonderLab collaborated with the global color authority expert Pantone Color Institute to launch the “WONDER BLUE” color of life exploration, and launched the Blue Life Program initiative. Compared with the original brand color, WONDER BLUE is more in line with the aesthetics of young … Read more

New Technology: Probiotics x Enzymes

Recently, the Active Enzyme Fermentation Engineering Laboratory established by Jiangnan University in collaboration with DuoYanShou announced a new food technology of “Active Enzyme” that combines the advantages of comprehensive probiotics and enzymes. According to experts, Active Enzyme is produced by fermenting 36 selected fruits and vegetables with specific patented probiotics, which are naturally screened in … Read more

YunWeiShiZu has Completed Series A+ Financing

The professional prenatal and postnatal nutrition brand has recently completed RMB tens of millions of yuan (USD $1.45 million) in Series A+ financing, with Zhangzhou Turing Capital as the investor. As the first industrial chain in the maternal food industry in China, “YunWeiShizu” has customized high-frequency products for different stages of pregnancy, to meet the … Read more

BY-HEALTH’s Q1 TikTok GMV Increased by 300%

Recently disclosed investor relations activity records by By-Health show that, this year, the main focus of investment will be on the company’s main brand, “By-Health”, and the basic product categories such as protein powder and calcium will be the main promoted direction. In Q1 2023, the GMV growth “By-Health” on TikTok was especially impressive, achieving … Read more

E-commerce Monthly Data Pack 2024

Below are the monthly FREE data packs covering China’s cross border dietary supplement business. The reports are made possible by the partnership between HPA-China and TMO Group. February January

Categories New

Plant-Based Drinks on the Rise

Zhibaishuo, prior to its introduction to the Chinese market by US-based beverage giant Coca-Cola, had undergone a major upgrade of its product portfolio in an effort to seek growth opportunities in the country’s fast-rising plant-based milk sector. Shao Feng, CEO of Zhibaishuo — which is based in Xiamen, Fujian province — said they have rolled … Read more

Kirin Purchases Australian Vitamin Company Blackmores

Japanese brewer Kirin has agreed to buy Australian vitamins maker Blackmores for A$1.88bn ($1.24bn; £999.4m). The move comes as Kirin expands into healthcare in the face of shrinking beer sales in its home country and increasing regulation of alcohol. “The acquisition of Blackmores is highly complementary to our existing Health Science business,” it said. The … Read more

Analysis of the Regional Market Status of China’s Probiotics Industry in 2023

In terms of the number of enterprises, the relevant enterprises in the probiotics industry are mainly distributed in Guangdong, Shandong, and Jiangsu. As of 2022, the number of enterprises in each region exceeds 300. In terms of the distribution of representative enterprises, the North China region has the largest number of representative enterprises. Enterprises such … Read more

Watsons is Exploring the Health Products Market

At the Consumer Products Expo held in April, Watsons made its first appearance with the theme exhibition of “New Aesthetics of Health”. It also partnered with health head brands such as BY-HEALTH, Move Free, etc. to launch the “Category Captain Plan” for 2023, and to jointly explore the health track with brands through resource allocation … Read more