Guidelines for Health Food Brand Endorsement

On February 7, the Shanghai Administration for Market Regulation issued “Compliance Guidelines for Commercial Advertising Endorsement Activities”, which not only clarifies the definition of advertising endorsers and advertising endorsement activities, but also specifies a list of 21 negative advertising endorsement conducts. Among them, the Guidelines stipulate that medical procedures, medicine, medical device, health food, and … Read more

Expo West: HPA-China Seminar

The association is once again hosting its annual China Supplement Seminar with partners CIRS, Informa, Early Data, TMO and WalkTheChat. HPA-China’s executive director, Jeff Crowther, will attend and host the event, which is FREE to the attendees of Natural Products Expo West. Due to international travel inconveniences, some of the presentations will be offered via … Read more

China: Current Supplement Industry Figures and Segment Patterns

China’s health food industry has grown steadily, from $23.5 billion USD in 2017 to $29.2 billion USD in 2020, with an average annual compound growth rate of 7.75%. It is expected that the market size of China’s health food industry will exceed $31.7 billion USD in 2022 . At present, the functions of those popular … Read more

Free Webinar: Latest Updates of China Health Food (Dietary Supplement) Registration/Filing Regulation and Practical Skill Sharing

Background In 2021, China has expanded the health food filing dictionary, some functional ingredients such as Coenzyme q10 has been officially included in the filing dictionary, also DHA and protein may be included in the filing dictionary soon. A series of new regulations are assisting the health food filing to a new stage. However, the … Read more

The Summary of 2021 Registered Health Food Products

As of December 31, 2021, the website of the State Administration for Market Regulation showed a total number of 190 domestically registered health food products attributed to 139 subjects, with no newly approved imported registered products. In terms of dosage form, capsule dosage forms are still the most common, followed by tablets and powders. In … Read more

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HPA-China Information Hub

Thank you for visiting the association’s hub page which has links to some important FREE information. Please feel free to access any or all of the below services. Newsletter “China Updates” – This is HPA-China’s FREE weekly newsletter in English. It highlights the latest market intel, regulatory information, consumer trends, product launches and much more … Read more

VIDEO: Discussion with Marketing Expert Cynthia Batterman on China

In this episode of HPA-Global Insights, Jeff Crowther talks with Cynthia Batterman, Chief Trailblazer of Essex Solutions, about some of the differences between marketing strategies in China and the U.S. Cynthina has 25 plus years experience in branding, marketing and business development while working with such companies as Mars, ConAgra, Nelson’s (Rescue Remedy) and iHealth … Read more

Probiotics China News Bites – December 2021

-On December 22, 2021, at the NHEC 2021 (4th) China Nutrition and Health Industry Entrepreneurs Annual Meeting, Hebei Yiran Biotechnology Co., Ltd. won the “2021 Probiotic Industry Outstanding Contribution Award”, its product Yiran Nuoaijia won the “2021 Best-Selling Product in the Probiotics Industry”, and Chairman Zhao Linsen also won the “2021 Probiotics Industry Leader” -JuneYao … Read more

VIDEO: HPA-Global Insights Interview with GOED’s Ellen Schutt

In this episode of HPA-Global Insights, Jeff Crowther talks with GOED’s executive director Ellen Schutt about the association’s soon to launch Clinical Study Database including a live demonstration. Also GOED’s bi-annual “GOED Exchange” is highlighted, which is taking place in Ft. Lauderdale, Florida February 15-17, 2022.