Marketing & Branding

This service is for both nutritional ingredient and finished branded product companies. The association works with the member to pull together a one-time or annual marketing plan to place its brand and products in front of the appropriate audience in China. The plan will include access to the association’s news portals such as its global newsletter, social media as well as leading domestic industry news channels. All the member’s information will be in Chinese and be exposed to thousands of leading domestic R&D scientists, potential consumers and decision makers. The plan may include print, digital and video depending on the client’s needs. 

Besides the China exposure, the association’s news and media is also released in English, which reaches the global audience in North America, Europe, Australia and other English speaking regions.