Consumer Base –
“China’s consumer base is estimated to be over 300 million and growing.”
Market Development –
“China’s dietary supplement industry is growing at double digit rates.”
Cross Border and Social Selling –
“China’s e-commerce and social media platforms give Chinese consumers access to thousands of international dietary supplement brands”
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Consumer Base –
“China’s consumer base is estimated to be over 300 million and growing.”
Market Development –
“China’s dietary supplement industry is growing at double digit rates.”
Cross Border and Social Selling –
“China’s e-commerce and social media platforms give Chinese consumers access to thousands of international dietary supplement brands”
Previous slide
Next slide

Your Trusted
Partner in China

Assisting global dietary supplement and nutritional ingredient manufacturers succeed in China since 2010.

About Us

Health Products Association – China (HPA-China) is a U.S. non-profit 501(c6) association dedicated to the overall natural health products industry including dietary supplements, nutritional ingredients, probiotics, sports nutrition, omega fatty acids, organic foods, natural cosmetics, and traditional herbal products.

Mission Statement

HPA-China represents the largest group of global dietary supplement, nutritional ingredient and service providing companies operating in China. HPA-China is working towards the continued development of China’s overall natural health product industry by advocating for a more open and transparent regulatory environment and is committed to increasing the trade and availability of its member’s and client’s products through regulatory advocacy and a variety of business services, which will benefit the health and wellbeing of both industry and consumers alike. 

Message from Executive Director

China’s economy and consumer base is growing rapidly and with that families have more expendable income to spend on their loved ones’ health and wellness. However, the industry is moving faster than regulations can keep up. As a result, the regulatory situation in China for dietary supplements is still quite restrictive, but is undergoing continuous reform and development as the industry expands at breakneck speeds.

China has the most potential of any other market in the world to make as your company’s next destination. HPA-China is here as your trusted partner to assist in your China business endeavors. Although full of promise, the market remains a challenge for international companies to navigate. Consider joining the association to ensure you have all the tools at your disposal to succeed! The HPA-China team and I look forward to assisting in your company’s successful China strategy.  

Warmest Regards,

Jeff Crowther

Executive Director

News & Events

Get the latest news and market intel on China’s natural health product industry

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Probiotics China News Bites – July 2024

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14 Years in China

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Probiotics China News Bites – July 2023

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Probiotics China News Bites – June 2023

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HPA-China together with partners International Probiotics Association and Informa (SinoExpo) will be hosting the following Probiotics China Seminar at Hi-Fi...
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China’s Health Supplement Online Performance for Q1 2023

This Quarterly review is brought to you by a partnership between HPA-China and Early Data. The report consolidates dietary supplement...
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VIDEO: China’s Dietary Supplement E-Commerce & Cross-border Review 2022

In this episode, I speak with Brian Negley, U.S Advisor to EarlyData. Brian takes us on a deep dive of...
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VIDEO: TSI Group – Innovation, Expansion, Challenges and New Personal Nutrition Offering

In this episode, I speak with Joe Zhou CEO of TSI Group Ltd. We discuss all about TSI's ingredient innovation,...
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Health Products Association – China Executive Director Reflects on Market Dynamics, Challenges

China’s supplement market is growing at double digit levels. Jeff Crowther has the market intel to assist companies in capitalizing...
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HPA-China Wraps Up its Good Time at Expo West

This past week HPA-China's executive director, Jeff Crowther, attended Natural Products Expo West in Anaheim, California. This was the first...
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Latin American Dietary Supplement Market Insights

HPA-Global Insights' host, Jeff Crowther, welcomes Francisco Jimenez, founder and director of FJS International Solutions to the show. Francisco provides...
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Expo West: HPA-China Seminar

The association is once again hosting its annual China Supplement Seminar with partners CIRS, Informa, Early Data, TMO and WalkTheChat....
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VIDEO: Discussion with Marketing Expert Cynthia Batterman on China

In this episode of HPA-Global Insights, Jeff Crowther talks with Cynthia Batterman, Chief Trailblazer of Essex Solutions, about some of...
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Probiotics China News Bites – December 2021

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Association Members Joining Natural Health & Nutrition Expo
New Health Food Raw Materials & Functions in China Association...
Association Members Joining Natural Health & Nutrition Expo

Members/Clients

The Association’s mission and initiatives would not be possible to accomplish without the support of its members and Clients. The association continues to increase its membership as more and more industry leaders look to China as the next big market for natural health and personal care products.

Become a Member Today

Join the largest grouping of global dietary supplement and nutritional ingredient manufacturers operating in China. HPA-China works with companies at all stages of business development from companies exploring China for the first time to those with offices, staff and years of experience in China.