Consumer Base –
“China’s consumer base is estimated to be over 300 million and growing.”
Market Development –
“China’s dietary supplement industry is growing at double digit rates.”
Cross Border and Social Selling –
“China’s e-commerce and social media platforms give Chinese consumers access to thousands of international dietary supplement brands”
Previous
Next
Consumer Base –
“China’s consumer base is estimated to be over 300 million and growing.”
Market Development –
“China’s dietary supplement industry is growing at double digit rates.”
Cross Border and Social Selling –
“China’s e-commerce and social media platforms give Chinese consumers access to thousands of international dietary supplement brands”
Previous
Next

Your Trusted
Partner in China

Assisting global dietary supplement and nutritional ingredient manufacturers succeed in China
since 2010.

About Us

Health Products Association – China (HPA-China) is a U.S. non-profit 501(c6) association dedicated to the overall natural health products industry including dietary supplements, nutritional ingredients, probiotics, sports nutrition, omega fatty acids, organic foods, natural cosmetics, and traditional herbal products.

Mission Statement

HPA-China represents the largest group of global dietary supplement, nutritional ingredient and service providing companies operating in China. HPA-China is working towards the continued development of China’s overall natural health product industry by advocating for a more open and transparent regulatory environment and is committed to increasing the trade and availability of its member’s and client’s products through regulatory advocacy and a variety of business services, which will benefit the health and wellbeing of both industry and consumers alike. 

Message from Executive Director

China’s economy and consumer base is growing rapidly and with that families have more expendable income to spend on their loved ones’ health and wellness. However, the industry is moving faster than regulations can keep up. As a result, the regulatory situation in China for dietary supplements is still quite restrictive, but is undergoing continuous reform and development as the industry expands at breakneck speeds.

China has the most potential of any other market in the world to make as your company’s next destination. HPA-China is here as your trusted partner to assist in your China business endeavors. Although full of promise, the market remains a challenge for international companies to navigate. Consider joining the association to ensure you have all the tools at your disposal to succeed! The HPA-China team and I look forward to assisting in your company’s successful China strategy.  

Warmest Regards,

Jeff Crowther

Executive Director

News & Events

Get the latest news and market intel on China’s natural health product industry

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Health Products Association – China Executive Director Reflects on Market Dynamics, Challenges

China’s supplement market is growing at double digit levels. Jeff Crowther has the market intel to assist companies in capitalizing...
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HPA-China Wraps Up its Good Time at Expo West

This past week HPA-China's executive director, Jeff Crowther, attended Natural Products Expo West in Anaheim, California. This was the first...
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Latin American Dietary Supplement Market Insights

HPA-Global Insights' host, Jeff Crowther, welcomes Francisco Jimenez, founder and director of FJS International Solutions to the show. Francisco provides...
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Expo West: HPA-China Seminar

The association is once again hosting its annual China Supplement Seminar with partners CIRS, Informa, Early Data, TMO and WalkTheChat....
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VIDEO: Discussion with Marketing Expert Cynthia Batterman on China

In this episode of HPA-Global Insights, Jeff Crowther talks with Cynthia Batterman, Chief Trailblazer of Essex Solutions, about some of...
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Probiotics China News Bites – December 2021

-On December 22, 2021, at the NHEC 2021 (4th) China Nutrition and Health Industry Entrepreneurs Annual Meeting, Hebei Yiran Biotechnology...
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Probiotics China News Bites – November 2021

Led by the China Food Industry Association, BeiJing Ketuo Hengtong Biotechnology Co., Ltd. cooperated with China Food and Fermentation Industry...
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Latest from U.S. FDA on China’s Food Manufacturer Registration Regulation

December 6, 2021 The FDA is asking establishments currently exporting certain food products to China to voluntarily submit information. We...
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Q&A: China’s New Registration for Overseas Food Manufacturers

On November 18, 2021, China's General Administration of Customs released a guidance documents for industry to follow. However, many questions...
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Probiotics China – October 2021

Yili Industrial Group Co., Ltd. (Yili Group) invested in Ausnutria Dairy Corporation on Oct. 27. Jingang, the wholly-owned subsidiary of...
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China’s Ever Changing Dietary Supplement and Overall Health Trends

In this video, HPA-China's executive director, Jeff Crowther, welcomes China Chamber of Commerce's Deputy Director, Monika Xing, to have a...
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What is Bilibili? A Look into one of China’s Largest Online Video Platforms

China’s online video market seems to be dominated by 3 companies: Youku (owned by Alibaba), iQiyi (owned by Baidu) and...
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HPA-Global Insights Video Podcast

Next Wednesday October 20, 2021, I'll be welcoming my friend Cathy Yu to join me on HPA - China &...
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China’s Digital “Walled Gardens” – Breaking them Down

HPA-Global Insights welcomes back Ron Wardle for another dive into China's digital world. China has been working to downsize the...
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Nestlé’s Infant Supplement Brand Spoonfulone Officially Arrives in China

Nestlé Health Science announced that a new infant supplement Spoonfulone, which is used to introduce a variety of food proteins...
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China’s Fastest Growing E-commerce Platform – “Pin Duo Duo”

HPA-Global Insights welcomed Brian Negley founding member and consultant to EarlyData to discuss China's fasting growing e-commerce platform, Pin Duo...
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Retail Dietary Supplements: Safety & Quality Programs

In this video HPA-Global Insights welcomes David Trosin, Managing Director Health Sciences Certification at NSF. Discussion focuses on retailers growing...
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Strategies for Cross Border E-commerce Success in China

Online Training with a China Market Insider July 29th, 2021, 10-11 AM PST The U.S. Commercial Service/Portland, OR and the...
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Monthly CBEC Data Reports from TMO and HPA-China

Below are the latest cross border e-commerce (CBEC) data pack from TMO and HPA-China. The two organizations have partnered together...
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Conferences popular

FREE WEBINAR: How to Enter China’s Supplement Market with Gelatin Candy and Powder Dosage Forms

The year 2016 is a watershed in Chinese health food management reform, changing from the registration system lasting 20 years...
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New Health Food Raw Materials & Functions in China Association...
Association Members Joining Natural Health & Nutrition Expo
New Health Food Raw Materials & Functions in China Association...
Association Members Joining Natural Health & Nutrition Expo

Members/Clients

The Association’s mission and initiatives would not be possible to accomplish without the support of its members and Clients. The association continues to increase its membership as more and more industry leaders look to China as the next big market for natural health and personal care products.

Become a Member Today

Join the largest grouping of global dietary supplement and nutritional ingredient manufacturers operating in China. HPA-China works with companies at all stages of business development from companies exploring China for the first time to those with offices, staff and years of experience in China.