The association gathers information from the member and uses its database of retailers and manufacturers to locate potential partners for both finished branded products and nutritional ingredients. These partners could be brick and mortar, cross border e-commerce retailers, large e-commerce platforms or any other B2C on/offline channel. The association also seeks out China manufacturers, OEM and domestic brands that are looking to purchase international nutritional ingredients.

This matchmaking service can not only find potential partners, but also provide valuable feedback on a company’s product and fit in the China market. Not every product is going to be a winner in China, so knowing this information can be extremely beneficial.