How to Use the App “Little Red Book” to Reach Chinese Consumers
Imagine if Instagram, Pinterest, Yelp, and Amazon merged into one super app — that’s Xiaohongshu (小红书), or “Little Red Book.” A one-stop shop for social media junkies and shopping fanatics, it’s where inspiration meets transaction, all wrapped in a glossy, user-generated bow. With over 300 million monthly users scrolling, shopping, and sharing, Xiaohongshu isn’t just another social … Read more