5 ways to enter the Chinese market in 2025

Gone are the days when a foreign company could wave a French, Italian or Swiss flag and automatically get impressive sales in the Chinese market. Today, entering China requires significant differentiators to ensure success. We recommend at least 3 of these 5 characteristics to enter the Chinese market, though preferably all of them: Product-market-fit outside China: your product … Read more

AKK Bacteria’s Effectiveness in Weight Loss and Blood Sugar Reduction

Recently, a research team led by Academician Ning Guang and Professor Wang Weiqing from Shanghai Jiao Tong University School of Medicine published a milestone study in Cell Metabolism. The study is the first to reveal that in overweight/obese patients with type 2 diabetes, the effectiveness of Akkermansia muciniphila supplementation depends on its baseline levels in … Read more

First FSMP Approved in Hong Kong, Macau, and Taiwan

On February 21, Hong Kong-based Meyer FSMP received the Special Medical Purpose Food Registration Certificate from the State Administration for Market Regulation (SAMR). Its newly developed product, Meyer Complete—a Special Medical Purpose Carbohydrate Component Formula—was officially approved for market launch. This is the first medical food approved in the Hong Kong, Macau, and Taiwan regions. … Read more

Kang En Bei Exits Direct Selling Market

Following the withdrawal of Sanjiu, another company has exited the direct selling industry in 2025. On February 24, the Ministry of Commerce’s Direct Selling Industry Information Management System platform showed that Zhejiang Kang En Bei Group Medical Health Products Co., Ltd., a subsidiary of Kang En Bei Group, has officially withdrawn from the direct selling … Read more

Health Supplement Sales in Brick-and-Mortar Pharmacies Decline in 2024

On February 20, Huaxing Securities released a research report predicting that China’s pharmaceutical retail market will maintain a growth rate of approximately 5-6% in 2025. According to data from Menet, in 2024, pharmaceutical sales in physical pharmacies in China grew by 2.3%, while health supplement sales declined by 24.8%, medical devices dropped nearly 20%, and … Read more

China Develops the World’s First Coenzyme Q10-Synthesizing Rice Germplasm

A team of Chinese scientists has successfully developed the world’s first rice germplasm capable of synthesizing coenzyme Q10 (CoQ10). On February 14, a research team led by Academician Chen Xiaoya and Professor Gao Caixia from the Chinese Academy of Sciences published their findings in the top-tier international journal Cell. Through precise gene-editing techniques, scientists achieved … Read more

Chi Forest Launches Ice Milk Soda Probiotic Drink

This new product is made from a blend of milk, soda, and probiotics. It undergoes fermentation with six probiotic strains: Streptococcus thermophilus ST30, Lactobacillus paracasei LPC12, Lactobacillus helveticus LH43, Lactococcus lactis subsp. lactis LLL970, Lactobacillus mucosae LF26, and Lactobacillus rhamnosus LRH10. Each bottle contains fewer calories than an apple and offers a refreshing, tangy-sweet taste. … Read more

ELECTRO X Launches SLIM Electrolyte Concentrate

On February 20, ELECTRO X introduced its new SLIM Electrolyte Concentrate. This product features a lemon-pomegranate flavor, formulated with powdered lemon, pomegranate, L-carnitine, and white kidney bean extract. Each sachet contains ≥500mg of L-carnitine and ≥500mg of electrolytes, with a sodium-to-potassium ratio of 2.4:1. (Source: ELECTRO X Official WeChat) Sign Up to Receive China Updates … Read more

Bloomage Biotech and Others Establish Technology Company in Weihai

Recently, Bloomage Biotech (Weihai) Co., Ltd. was established, with Zou Songyan as the legal representative and a registered capital of RMB 20 million (approximately USD 2.75 million). The company’s business scope includes wholesale and retail of cosmetics, sales of Class II medical devices, research and development of extraction, purification, and synthesis technologies for marine bioactive … Read more

AKK PROBIO Live Probiotics Achieve GRAS Certification

On February 14, Thankcome Biological Science and Technology Co., Ltd. announced that its self-developed Akkermansia muciniphila AKK PROBIO live probiotic strain had successfully passed the U.S. GRAS (Generally Recognized as Safe) certification review. This marks a significant breakthrough following the GRAS certification of the inactivated AKK PROBIO strain in October 2024. This achievement establishes China’s … Read more