In order to protect the rights and interests of consumers and regulate the business practices of merchants, Tiktok revised the “Wine and Tonic Health Industry Management Code”. The rules will take effect on March 10, 2022. It’s worth notice that Tiktok has added a new food category of “Health Food/Dietary Supplements”, which is a targeted access category and only accepts specific brands invited by the platform.
Moreover, the deposit for health food brands to join Tiktok online stores is RMB 50,000 yuan (USD $7889), with a commission fee of 3%. Health food products with “blue hat” should be prominently marked on the page that “Health food is not a drug and cannot replace drugs to treat diseases”. (Source: sohu.com)