Based on in-depth insights into the needs of China’s sports and fitness population, in February of this year, Mengniu officially announced its entry into the professional sports nutrition field, launching a high-end professional brand named “M-Action”. On May 5th, M-Action signed an official contract with the Public Health and Health Research Institute of Nankai University. The two parties will jointly establish the Nankai University M-Action Joint Laboratory for Nutrition Research to conduct scientific research on nutrition and health. This will accelerate the provision of more innovative and professional sports nutrition solutions for the Chinese Market. (Source: news.cn)
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