On September 19, Chinese sports nutrition company “Competitor” also known as CPT (康比特) signed a strategic cooperation agreement with global dairy producer Hilmar. As one of the world’s largest manufacturers of cheese and whey protein, Hilmar supplies 6% of the global whey raw material market. Hilmar’s CEO, David Ahlem, stated, “Hilmar will engage in resource sharing, capability exchange, and complementary advantages with Competitor. Our collaboration will not only focus on raw materials but also on product innovation, formula optimization, and production technology.” This upgraded partnership will help Competitor enhance its entire value chain, from premium raw materials, research and development, production, and quality inspection, to brand marketing and refined sales strategies. It will enable the creation of diversified, high-quality sports nutrition products to meet the needs of fitness enthusiasts. (Source: Competitor )
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