At the 2024 Tmall Global Pharmaceutical & Health Industry Ecosystem Cooperation Conference held on November 21, Tmall Global reported a significant surge in its health sector during the Double 11 shopping festival. The total GMV and orders achieved double-digit year-over-year growth. Weight management products saw over 200% growth, with categories like calcium-magnesium-zinc supplements, vitamins, and PQQ growing by more than 80%. Meanwhile, oral beauty supplements and fish oil maintained steady growth above 70%. Traffic through platforms like Douyin, Kuaishou, and Bilibili, as well as significant discounts, contributed to these milestones. (Source: Tmall Global)
Sign Up to Receive China Updates Weekly Newsletter for FREE, HERE
Visit HPA-China’s Information Hub, HERE