According to JD Health data, from December 24, 2024, to January 14, 2025, the JD Lunar New Year Shopping Festival saw a 153% year-over-year increase in bird’s nest sales. Premium tonic ingredients, including cordyceps, dendrobium, American ginseng, and deer antler, recorded a 73% year-over-year increase in transaction value. Additionally, Tmall Global reported that sales of deep-sea fish oil more than doubled during the festival, while krill oil sales surged by 260%. (Source: China Economic Net)
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