Following the withdrawal of Sanjiu, another company has exited the direct selling industry in 2025. On February 24, the Ministry of Commerce’s Direct Selling Industry Information Management System platform showed that Zhejiang Kang En Bei Group Medical Health Products Co., Ltd., a subsidiary of Kang En Bei Group, has officially withdrawn from the direct selling business. The number of registered direct selling companies in China has now dropped to 86.
This marks Kang En Bei’s complete exit from the direct selling sector. After Avon (China), Haodangjia, and Sanjiu, Kang En Bei is the fourth company to voluntarily relinquish its direct selling license and the second company to exit China’s direct selling industry in 2025. (Source: Ministry of Commerce Business System Unified Platform)
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