China’s SAMR Issues New “Food Labeling Supervision Measures”

On March 26, 2025, China’s State Administration for Market Regulation (SAMR) issued the “Food Labeling Supervision Measures”, set to be implemented alongside GB 7718-2025. The new measures introduce eight key requirements, including:

  1. Improved Visibility of Expiration Dates: Addresses issues where food production and expiration dates were previously difficult to locate.
  2. Larger Font Size for Date Markings: Packaging larger than 35 cm²: Minimum font height of 3.0 mm. Smaller packaging: Minimum font height of 2.0 mm (increased from 1.8 mm).
  3. Standardized Expiration Date Format: Expiration dates must follow the YYYY/MM/DD format to eliminate consumer confusion.
  4. Enhanced Labeling Standards: Strengthens requirements for clarity and accuracy in food labels.
  5. Restrictions on Claims: Prohibits disease prevention or treatment claims. Forbids misleading, exaggerated, or scientifically unfounded statements.
  6. Stronger Accountability for Food Producers and Sellers.
  7. Stricter Requirements for Online Food Sales.
  8. Clearer Legal Responsibilities for Violations. (Source: SAMR)

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