On April 14, the State Administration for Market Regulation (SAMR) issued a notice titled “Maintaining Advertising Market Order and Creating a Healthy Consumer Environment.” The campaign focuses on five major advertising sectors in 2025:
- Medical, Pharmaceutical, Health Foods, FSMPs, and Medical Devices
- General Food Advertising
- Financial Products
- Education and Training
- Internet Advertising
Authorities will target and strictly investigate illegal and misleading advertisements such as: “Miracle doctors” or “miracle cures”, Food ads implying therapeutic effects, “Guaranteed” or “risk-free” financial investment claims, Illegal vocational training ads and Fraudulent or non-compliant online ads.
The initiative aims to safeguard consumer rights and maintain order in the advertising market. (Source: SAMR)
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