In an institutional research, BY-HEALTH mentioned that the company will focus on two basic nutrition categories, calcium and multivitamins, in the second half of the year, thus expecting to maintain a relatively high sales-expense ratio. According to Euromonitor’s data, online channels account for over 40% of the industry’s channel structure, and the company’s online channel revenue ratio may further increase in the future. In addition, BY-HEALTH will continue to invest more resources in “LifeSpace”, a leading probiotics brand, to build brand professionalism and accelerate the expansion of all channels. (Source: 163.com)
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