On August 7, it was reported that Sichuan Weiyi Beverage Food Co., Ltd. secured strategic investment from L Catterton. This partnership will strengthen Weiyi’s brand position in the Southwest region and expand its influence across China. Established in 1992, Sichuan Weiyi Beverage Food Co., Ltd. is a plant-based protein beverage company. For over 30 years, the company has focused on plant protein drinks, adhering to its product positioning of “returning to nature,” with unique product features like “natural vitamin E + bifid factor,” aiming to provide natural and healthy beverages for Chinese consumers. Source: PEdaily
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