In this episode of The Negotiation podcast, Todd Embley talks with Jeff Crowther 杰富礼, Executive Director of the Health Products Association – China (HPA – China & HPA-Global Insights). Jeff shares his insights into the dynamic world of dietary supplements and nutritional ingredients in China, providing a deeper understanding of the market’s growth, consumer trends, and regulatory landscape.
The discussion provides an overview of China’s natural health products market, highlighting why it is one of the market’s fastest-growing consumer sectors. Jeff identifies key consumer trends, such as increasing health awareness and the rising demand for natural and safe supplements, which are driving the market.
Jeff also addresses the regulatory challenges that foreign brands face when entering the Chinese market and offers valuable insights into leveraging cross-border e-commerce as an effective market entry strategy. This channel allows international brands to bypass many traditional regulatory hurdles, making it an attractive option for new entrants.
Listen to the full interview at the below platforms:
🎧 Spotify: https://lnkd.in/ewahXqMS
🎧 Apple: https://lnkd.in/exBeYDiB
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