HPA-China Set to Receive NBJ’s “Efforts on Behalf of the Industry” Award

This article originally appeared in the Nutrition Business Journal’s Awards Issue. Is there a more important relationship for the global trade of dietary supplements than the U.S.’s relationship with China? Hardly. It’s tough to overstate the importance of China to the development of supplements across the globe. China dominates the supply chain for many common ingredients. … Read more

Probiotics China News Bites – July 2024

-DSM-Firmenich and NutriLeads have entered into a strategic collaboration agreement to evaluate the potential applications of NutriLeads’ precision prebiotic Benicaros for pet gut and immune health. Benicaros is a natural prebiotic fiber derived from carrot by-products, and human studies have shown that this ingredient can sustainably increase beneficial gut bacteria such as Bifidobacteria, primarily B. adolescentis and B. longum, commonly found in the gut microbiomes of dogs and cats. Additionally, Benicaros can significantly increase the production of short-chain fatty acids (SCFAs), which support gut barrier function, immune health, and energy metabolism, and enhance innate immune cell responses. Previously, the two parties established an exclusive global partnership to develop products containing the pet food version of Benicaros. Both parties believe that Benicaros has great potential to benefit pet health and vitality.

-UK kefir brand Biotiful Dairy is expanding its range of gut health products with the launch of two new kefir overnight oats flavors: Mixed Berries and Spiced Fruit. These products are made with billions of live cultures, as well as calcium and vitamins, to support gut health and immunity.

-On June 26, the Chinese Nutrition Society solicited public opinions on four group standards, including the “Technical Guidelines for Scientific Evidence Evaluation of Health Claims of Health Food Ingredients” and “Probiotic Terminology.”

-Meiji Dairy China’s official WeChat account announced the launch of a new Hokkaido-flavored yogurt. This product claims to use TM96 lactic acid bacteria extracted from Hokkaido Tokachi raw milk.

-Haihe Dairy announced a collaboration with De Yun She to launch several new products, including popsicles, fermented milk, and regular milk. The co-branded popsicles come in three varieties: Thick Milk Ice Cream, Thick Cocoa Ice Cream, and Thick Yogurt Strawberry Ice Cream, all free from synthetic colorants, vegetable fat powders, hydrogenated vegetable oils, and cocoa butter substitutes. The co-branded fermented milk flavor is Rose Wine Fermented Buttermilk, which is reportedly fermented with the “Tibetan Ganoderma” kefir strain, contains seven probiotics, and is enriched with double-petaled roses and crispy poppy pearls.

-On June 22, Professor Chen Tingtao’s research team, led by the chief clinical scientist of Shen’enkang, published a study titled “Effectiveness of Psychobiotic Bifidobacterium breve BB05 in Managing Psychosomatic Diarrhea in College Students by Regulating Gut Microbiota: A Randomized, Double-Blind, Placebo-Controlled Trial” in the international journal Nutrients (Q2 in CAS, IF2023=4.8). The study results indicate that diarrhea in college students leads to changes in the composition and a decrease in the diversity of the gut microbiome, while Shen’enkang’s Bifidobacterium breve BB05 effectively restores the balance of the gut microbiome, improves diarrhea symptoms, and alleviates associated anxiety and depression symptoms.

-TrueZero has launched the Little Blue Can Body Control Yogurt. Building on the foundation of zero-sugar, zero-fat yogurt, this new product also includes Bifidobacterium animalis subsp. lactis B420 and 12 other strains. It contains no added sucrose, sweeteners, or lactose, and each 100g serving contains 5.0g of protein. The combination of multiple strains and high protein content supports weight management.

-According to Nestlé China, Nestlé N3 Low-Carb Skimmed Milk Powder has been newly launched at Sam’s Club. The new product uses imported New Zealand milk, offering a rich and creamy flavor. Each 100g of milk powder contains 960mg of calcium and 32.5g of protein. Additionally, each serving contains less than 0.4g of fat and 50% reduced carbohydrates. The product is also fortified with probiotic Bb-12 and 6.25g of native milk prebiotics per cup, providing light and wholesome care for the whole family.

-Meiridejun has collaborated with NOWWA Coffee to launch a combination of Melon Americano and Active Probiotic Chewable Tablets. This refreshing “gut power” combo product is now available in many NOWWA Coffee chain stores nationwide. The dual benefits of the crisp Melon Americano and the Vitamin C probiotic tablets help summer drowsy office workers stay alert and awaken their gut health.

-Yili has introduced a new product, Changyi 100% Milk Beer, a non-alcoholic beverage that serves as a healthy alternative to alcoholic drinks. It contains 0% fat, allowing for guilt-free consumption. Made with high-quality pasture milk, it has a rich milky aroma and is enhanced with Yili’s proprietary K56 strain.

-On June 20, Mengniu Suan Suan Ru announced the launch of a new Lemon Tea product. According to the brand, the new product contains dietary fiber and Swiss Lactobacillus, offering a refreshing taste with 0% fat and a light burden.

-Meiji Dairy China’s official WeChat account announced the launch of a new Hokkaido-flavored yogurt. This product claims to use TM96 lactic acid bacteria extracted from Hokkaido Tokachi raw milk.

-The globally renowned international scientific journal Nature has launched a special edition of Nature Index: China, featuring a report titled “How Innovative Research is Reimagining Dairy Products”. The report highlights the innovative achievements of Yili and the National Dairy Technology Innovation Center (referred to as “Dairy Tech Center”) in the fields of probiotic encapsulation technology and dairy cattle breeding. It acknowledges the significant application value of these achievements in the dairy industry.

-Sacco System announced a strategic partnership with BabyTree Group, a leading domestic maternal and infant internet platform, and JINQI BIO, a globally renowned probiotic ingredient research and development group. This collaboration marks a new chapter in maternal and infant nutrition and health. It signifies Sacco System’s further commitment to the maternal and infant nutrition sector, aiming to provide more precise and effective nutritional solutions for mothers and children in China and globally. Through this partnership, Sacco System will leverage its strengths in probiotic research, combined with BabyTree’s market channels and JINQI BIO’s manufacturing capabilities, to jointly promote the innovation of a quad-strain probiotic combination. This strategic authorization will accelerate the development of probiotic technology. Additionally, relying on BabyTree’s user base and data analysis capabilities, the partnership will deeply explore the segmented needs of the maternal and infant population, driving the innovation and upgrading of probiotic products.

-Recently, the British national probiotic brand Bio-Kult® has entered the Chinese market. Bio-Kult®’s Everyday Gut Probiotic Supplement, a consumer favorite, had already garnered over 10,000 reviews on Amazon UK before the brand’s entry into China. The Everyday Gut Probiotic Supplement is used by the UK’s National Health Service (NHS) and features a multi-strain formula with 14 different probiotics, scientifically developed to support the human digestive system. It supplements and enriches the gut microbiota, promoting a healthy balance of gut microecology. Additionally, the product has clinical research evidence specifically targeting IBS-D patients, with the scientific validity and effectiveness of this research being rated as Level 3 evidence (providing higher quality evidence than individual studies) in the global guidelines on probiotics and prebiotics published by the World Gastroenterology Organisation (WGO) in 2023.

-Moon (Guangzhou) Biotechnology Co., Ltd. (hereinafter referred to as “Moon Bio”) recently announced the completion of a 300 million RMB Series C+ financing round, exclusively invested by SDIC Unity Capital. This round follows Moon Bio’s Series C funding from SDIC Venture Capital Fund, marking continued support from state-backed funds. The new funds will primarily be used to advance the large-scale production and commercialization of more of the company’s innovative biological products, expand its proprietary microbial strain library and component library, and further enhance its biomanufacturing technology platform.

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VIDEO: Dietary Supplement Expo Set for 2024 Shanghai China

HPA-Global Insight’s, Jeff Crowther, talks with Monika Xing, Deputy Director of Health & Nutrition Depart – CCCMHPIE, about HNC Expo scheduled for June 19-21, 2024 in Shanghai. They also discuss demographics and the overall growth / use of dietary supplements in China.  CLICK HERE TO WATCH THE VIDEO Sign Up to Receive China Updates Weekly … Read more

2023 Q2: China’s Dietary Supplement Cross-border Ecommerce Performance

Once again HPA-China’s Jeff Crowther and Early Data’s Brian Negley get together to review China’s dietary supplement online performance for 2023 Q2. Review includes Tmall, JD, Pin Duo Duo, VIP, Kaola, Douyin and more. Also reviews both domestic and cross-border e-commerce as well as top brands. To view the video, please visit the association’s YouTube … Read more

14 Years in China

This week I was reminded by my calendar that on August 6, 2005 I landed in Beijing, China as an NBTY representative and China Business Development Manager. I enjoyed China so much, I ended up living there 14 years. Truly an amazing part of my life. I’m still very much focused on China and running HPA … Read more

Probiotics China News Bites – July 2023

HPA-China Monthly Newsletter On July 10, 2023, the National Health and Medical Commission issued an announcement on the acceptance of new food raw materials reviewing for ” Bifidobacterium animalis subsp. XLTG11 ” . This is another big news about bifidobacteria after the National Health and Medical Commission issued the No. 4 Announcement of 2022 “Announcement … Read more

Probiotics China News Bites – June 2023

According to the “Food Safety Law of the People’s Republic of China”, the “Management Measures for the Catalog of Health Food Raw Materials and the Catalog of Health Functions”, the State Administration for Market Regulation, together with the National Health Commission and the State Administration of Traditional Chinese Medicine, adjusted the “Catalogue of Health Food … Read more

HPA-China’s Probiotics China Seminar to be Held at Hi-Fi Asia China Expo

HPA-China together with partners International Probiotics Association and Informa (SinoExpo) will be hosting the following Probiotics China Seminar at Hi-Fi Asia China Expo in Shanghai on June 20, 2023. This is a Chinese language event… Below are the details: 重磅 | 2023年的益生菌行业有何不同? 美中健康产品协会2023-06-03 23:00 2023年及以后推出的含益生菌的创新产品有机会受到更多消费者的欢迎。根据FMCG Gurus发布的《Probiotics in 2021》报告,全球范围内购买益生菌产品的消费者比例在两年间增长了8%(以12个月为计算周期),从2018年的51%增长到了2020年的59%。换言之,每10个消费者中就有6个使用过益生菌。 KRC Research于2021年为达能开展了一项针对1000多名消费者的市场调查,结果显示,67%的人认为益生菌在促进整体健康方面可以发挥重要作用。这为企业进军符合特定条件的益生菌配方市场提供了一个灵活的跳板。 作为2023年颇受瞩目的食品热门原料 “益生菌”话题经久不衰! 在即将到来的健康天然原料、食品配料中国展上 中国国际益生菌行业交流研讨会 将于6月20日 … Read more