UFC Signs Nutritional Partner in China

The Ultimate Fighting Championship has agreed a deal for Australian food manufacturer BTNature (BTN) to become the mixed martial arts promotion’s official dairy products partner in China. BTN will release a UFC-branded milk powder product as part of the deal. The two parties will also work jointly on online and offline promotions. (Source: sportsbusiness.com) Visit … Read more

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How to Win the Marketing War of the College Entrance Examination

This year, there are 11.93 million candidates registered for the college entrance examination. To help and cheer for the college entrance exam candidates, companies used all sorts of ways to show support. Here are a few winner examples in this special marketing period. Using the homophonic pun of KitKat, Nestle launched the slogan “Have a … Read more

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Eastroc Launched Electronic Label Functional Beverage

According to Kantar’s global research report, 87.5% of consumers care whether the products they buy meet the “reduced packaging” standard, and 20% of consumers take action every day to reduce daily packaging waste. In the global trend of carbon reduction and environmental protection, Eastroc Beverage has taken a step further by taking applying the “bare … Read more

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Tmall Tasty Released “2022 Innovation Hot Topics for Food and Beverage”

Relying on enormously rich goods, Taobao Tmall has attracted nearly 1 billion annual active consumers. Based on the analysis of diverse populations and commodity categories, Tmall Tasty released the “2022 Innovation Hot Topics for Food and Beverage” report. 1. Nutritional Rules: consumers value nutritional supplements and prefer natural, non-additive ingredients. 2. Plant Energy: plant protein … Read more

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Association Standard for Probiotics was Released

In order to promote the standardization and development of the probiotic market, China Nutrition and Health Food Association released the association standard T/CNHFA 006-2022 “Probiotic Food Survival Rate Grading Specification”. When probiotic food has been stored for one-third of shelf life under the condition as indicated on the label, the survival rate of probiotic live … Read more

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Yili Group Established Seed PE Fund to Invest in Health Food Startups

Yili group announced that it will set up Shenzhen Jianling Innovation Seed Private Equity Investment Fund with its wholly-owned subsidiary Jianling Capital, with the establishment scale of RMB 350 million yuan (USD $52.3 million). The investment bid shows that Yili Group contributes 99% and Jianling Capital contributes 1%. The fund mainly focuses on health food … Read more

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TikTok’s Q1 Report on Healthy Food

Focusing on the Healthy food industry, chanmama.com analyzed Douyin (China’s Tiktok) Q1 Report from the following four perspectives: 1. Industry overview: open door policy drives new growth. 2. Brand pattern: leading brands consolidate their positions. 3. Segmented categories: market focusing on skincare and fitness. 4. Marketing case sharing. It’s also worthy of notice that women’s … Read more

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2022 Trend Report on Electrolyte Beverage

Recently, Tmall Innovation Center (TMIC) released the “2022 Trend Report on Electrolyte Beverage”. The Report points out that functional beverages grew at a rate of 38% between April 2021 and March 2022, making it the fastest-growing category in the domestic beverage market. In the secondary track of functional beverages, electrolyte beverages performed outstandingly and made … Read more

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The Nutrition Consumption Trend Report for Generation Z

Xinhuanet, BY-HEALTH, and Jing Dong Health jointly released the “Nutrition Consumption Trend Report for Generation Z”. The report shows that young people are gradually becoming the main consumers of nutrition consumption, accounting for 83.7% of the population who spend an average of more than RMB 1,000 yuan (USD $149) a year on nutritional products. Moreover, … Read more

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