With increasing issues like late-night habits, stress, poor sleep, and growing health awareness, younger generations, including those born in the ’90s and ’00s, have become a significant consumer group for health products. Data from Tmall Health in 2023 highlights this trend:
- The post-90s generation accounted for 30% of Coenzyme Q10 purchases and 45% of liver health supplements.
- Among these, 15% of liver supplement orders were placed during the early morning hours.
- In 2023, consumption of blood sugar monitoring products grew by 85% among the post-2005 generation, while purchases of uric acid monitoring products increased by 255% among the post-90s group.
- The post-95s generation purchased an average of three types of health products per person, with 30% of their spending dedicated to immunity-boosting products. (Source: Beijing News)
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