On April 29, the State Taxation Administration reported that invoice data for Q1 2025 shows accelerated growth in health-related consumption, which is playing a stronger role in driving overall consumer spending.
A multi-dimensional health mindset is fueling demand for wellness products. Healthy lifestyles are becoming increasingly popular, with sales revenue from sports consulting and sports health services up 34.1% and 12.3% year-on-year, respectively. Sales revenue from sports equipment manufacturing rose by 10.8%.
A growing emphasis on physical and mental well-being has created new demand in health sectors: Q1 health insurance sales increased by 5.5% YoY, while psychological counseling and health consulting revenue rose by 20.7% and 5.4%, respectively.
As public awareness of wellness and therapeutic diets grows, retail sales revenue from nutrition and health products climbed 5.2% in the first quarter. (Source: State Taxation Administration)
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