3 WeChat Loyalty Program Lessons from Top eCommerce Brands

In recent years, China’s eCommerce ecosystem has demonstrated strong capabilities for attracting new customers through a diversified set of traffic channels. Nonetheless, with such fierce competition, how should brands convert these new customers into loyal fans? User analyses from international brands reveal that a high proportion of members choose to leave in the second year, and … Read more

eCommerce UI/UX: 7 Insights from Mobile Design in Asia

In today’s fast-paced digital landscape, eCommerce success hinges on more than just a great product offering; it requires an exceptional user experience, and it is in Asia where we can find some of the highest eCommerce penetration rates, with China and Indonesia occupying the top spots at 47% and 32% of retail sales taking place online. … Read more

China: Healthcare Practitioners Probiotic Course with IPA

“Another International Probiotic Association (IPA) success story happening in Shanghai, China. The first probiotic course of over 100 graduating health care delegates. I had the pleasure of presenting them their certificates – very proud we have become a reference not only with governments but also health care professionals. Our mission to educate HCP’s continues to … Read more

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Consumers Pull Out all Stops for High-quality, Foreign Brands

Chinese consumers are increasingly demanding high-quality, foreign brands, fueled by efficient logistics and preferential policies including lower tariffs and an expanded list of imported goods, experts said. According to a report released by market research company NielsenIQ and JD’s cross-border e-commerce platform JD Worldwide, China’s cross-border import e-commerce market grew from 444.1 billion yuan ($62.4 … Read more

Shenzhen Readline Biotech’s Ergothioneine Receives Self-GRAS Certification

Recently, Shenzhen Readline Biotech’s ergothioneine received Self-GRAS certification. Readline mhas achieved large-scale production of ergothioneine through cutting-edge synthetic biology technology. The Self-GRAS certification not only confirms that the product meets U.S. food additive safety standards but also marks a significant milestone for the company in expanding into the international nutrition and health markets. Source: Shenzhen … Read more

China Consumers Association Releases “Health Industry Consumption Trend Development Report”

Recently, the China Consumers Association released the “Health Industry Consumption Trend Development Report,” revealing that the total revenue of China’s health industry is expected to reach 9 trillion yuan by 2024. Consumers have strong demand for health products, medical foods, and home health products. The report highlighted a significant consumer interest in health foods, medical … Read more

Meiji China’s Sports Nutrition Brand SAVAS Launches 3 Upgraded Products and 1 New Product

On September 5, Meiji China officially announced the Chinese name of its international sports nutrition brand SAVAS as “Jinbeishi” and introduced three upgraded products along with one new product. According to the company, the newly upgraded products include Whey Protein Sports Nutrition Powder, Isolated Whey Protein Sports Nutrition Powder, and Soy Protein Sports Nutrition Powder, … Read more

Biostime Launches Super Gold Probiotics

Recently, Biostime, a premium infant nutrition and health brand under the H&H Group, introduced its Super Gold Probiotics. According to the official description, the product includes the “Barrier Protection Probiotic” R0071, which helps enhance intestinal defense, and the Super Gold R52 probiotic, containing the protein-digesting bacterium R0052, to support better nutrient absorption. Source: H&H Group … Read more

National Health Commission Responds: Suggestions on Enhancing the Scientific Management of Food Microbial Strains

On September 4, the National Health Commission responded to the suggestions on “Enhancing the Scientific Management of Food Microbial Strains to Support High-Quality Development in the Food Industry.” The response is as follows: On Scientifically Defining Microbial Strains Used in the Production and Processing of Traditional Fermented Foods On Establishing a Physical Strain Repository and … Read more