Shanghai Consumer Watchdog Finds 69% of Live-Streamed “Functional Foods” Misleading

On March 26, 2025, the Shanghai Consumer Protection Committee released findings from an investigation into live-stream e-commerce food sales: 69 out of 100 products were found to have misleading claims, despite not being officially registered as health foods (i.e., not bearing the “Blue Hat” certification). Most misleading claims were found in: blood sugar-lowering foods, cross-border … Read more

Haihe Dairy Launches Two Nutritional Milk Powders for Seniors

On March 20, 2025, Haihe Dairy introduced two new nutritional milk powders targeting older consumers: Senior Nutrition Milk Powder: Formulated with Polygonatum (Huangjing) powder, yam powder, and mulberry leaf extract, plus four probiotic strains to support holistic senior health. High-Calcium & Selenium-Rich Milk Powder: Contains 1200 mg of calcium per 100g to support bone health. … Read more

Traditional Chinese Medicine Targets Cholesterol Metabolism for Cancer Treatment

In a recent study published in Acta Pharmacologica Sinica, researchers review the four major cholesterol metabolism processes and how natural products used in traditional Chinese medicine (TCM) may modulate cholesterol metabolism for cancer treatment. The role of cholesterol in cancer Within the cell membrane, cholesterol, an amphiphilic sterol molecule, maintains the integrity of this structure by supporting … Read more

China Seeks Public Comments on Four New Food Ingredients

On March 21, 2025, the China National Center for Food Safety Risk Assessment (CFSA) announced a public consultation on four new food ingredients: Lutein Esters, D-Allulose, Bifidobacterium animalis subsp. lactis BLa80, Bifidobacterium longum subsp. infantis LMG 11588. The consultation period ends on April 20, 2025.(Source: CFSA)   Sign Up to Receive China Updates Weekly Newsletter … Read more

China’s SAMR Issues New “Food Labeling Supervision Measures”

On March 26, 2025, China’s State Administration for Market Regulation (SAMR) issued the “Food Labeling Supervision Measures”, set to be implemented alongside GB 7718-2025. The new measures introduce eight key requirements, including: Improved Visibility of Expiration Dates: Addresses issues where food production and expiration dates were previously difficult to locate. Larger Font Size for Date … Read more

China Announces 50 National Food Safety Standards and Nine Amendments

On March 27, 2025, the National Food Safety and Monitoring Evaluation Department announced the release of 50 new national food safety standards and nine amendments, including: GB 7718-2025: General Rules for Labeling of Prepackaged Foods GB 28050-2025: General Rules for Nutrition Labeling of Prepackaged Foods These updates are expected to enhance consumer protection, transparency, and … Read more

Superfood Nation: China’s Wellness Shift

The Western concept of “superfoods” has taken China by storm, aligning with the country’s deep-rooted belief in food as holistic medicine. On Xiaohongshu (also known as RedNote), the hashtag “superfood” (#超级食物) has amassed 430 million views and over a million discussions, underscoring burgeoning demand for nutrient-rich ingredients that are believed to promote health and beauty. … Read more

Amway Plans to Invest 290 million USD in China

Amway’s CEO, Michael Nelson, visited China to take part in a variety of health related meetings and conferences. The Chinese government’s push towards a healthier China is the key reason Amway is planning to make such a large investment of 290 million USD over a 5 year period. (Source: globaltimes.cn) Watch the View Below:

Sirio Pharma: Global Expansion Strategy Nears Completion

On March 18, Sirio Pharma responded to investor inquiries on an interactive platform, stating that the company has nearly completed its international expansion strategy. Sirio has established seven production facilities across China, Europe, and the United States, and is currently building a new manufacturing base in Thailand. The company emphasized its ability to leverage its … Read more

Yakult Japan to Launch Three Functional Beverages

On March 19, Yakult Japan announced that it will launch three new functional beverages on April 21, 2025: “Ultra-Concentrated Saffron Extract,” “Ultra-Concentrated Glucosamine,” and “Ultra-Concentrated Astaxanthin.” These products target a wide consumer base with eye health, joint discomfort, and skin concerns, delivering functional health benefits. (Source: Yakult)   Sign Up to Receive China Updates Weekly … Read more