1. Amplified Experience
2. Consumer Centricity
3. Premium-ization
4. Back to the Roots
5. Shifting Occasions
6. Healthy Eating
7. Modern Anxiety
8. Plant-based: Tailored to Culture
9. Specific Market Exploration
10. Collaborating for Success
If these trends are concretized, fully combined, and exploited product characteristics, four new business opportunities could be developed: technology-enhanced quality leap; probiotic powder for intestinal health; plant-based Chinese tonic; and healthy snacks track expansion. (Source: spgykjzzs)