Innova: Top 10 trends in the Chinese Food and Beverage Industry in 2022

1. Amplified Experience

2. Consumer Centricity

3. Premium-ization

4. Back to the Roots

5. Shifting Occasions

6. Healthy Eating

7. Modern Anxiety

8. Plant-based: Tailored to Culture

9. Specific Market Exploration

10. Collaborating for Success

If these trends are concretized, fully combined, and exploited product characteristics, four new business opportunities could be developed: technology-enhanced quality leap; probiotic powder for intestinal health; plant-based Chinese tonic; and healthy snacks track expansion. (Source: spgykjzzs)