Nestle’s child nutrition brand NESPRAY launched an upgraded product, ultra-premium student milk powder, using A2 imported milk source along with “ten nutrition power”. Targeting the customer population of students, NESPRAY has performed nutrition customization by adding extra DHA, ARA, taurine, folic acid, and micronutrients such as lutein. This new product is currently available on e-commerce channels with the price of RMA 150 yuan (USD $21.84) for 675 grams, which is twice the price of NESPRAY’s previous products. Meanwhile, Nestle plans to launch over 200 new products in China by 2023. (Source: finance.sina)
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