On April 2, 2023, the 6th China Brand Economy Summit was successfully held in Hangzhou, and the “Cberi Prize” was presented to the most representative Chinese enterprise brand of 2023. EXODA won the “Most Influential Brand in the Probiotic Industry in 2023” award for its leading contribution to the industry with its “crystal ball” microencapsulation innovation technology. It is reported that in the recently concluded “Sparta Campaign: EXODA Crystal Ball Storm” marketing activity, the sales of EXODA microencapsulated probiotics exceeded RMB 94.41 million yuan (USD $13.74 million) during the 46-day campaign period, achieving strong growth in channels, while further increasing consumer awareness of the EXODA brand. (Source: baijiahao)
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