Summary of 2022 Tmall Probiotics Market Report

From the viewpoint of probiotics market size, probiotics health products and functional foods accounted for the highest proportion of 53%, with sales reaching RMB 6.32 billion yuan (USD $870 million).

From the perspective of sales growth rate, other probiotic categories performed the best, up 69.7% year-on-year and outperforming the overall market growth of 22.8%. Probiotic dairy products had the worst performance according to the market report, with overall negative growth of 7.7%.

In terms of probiotic subcategories, probiotic powder gained the largest market volume of 30.2%. This is followed by probiotic yogurt (12.5%), probiotic milk powder (11.7%), and probiotic skin care products (10.5%). (Source:

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