Recently, Mengniu Group launched a nutrition and health service WeChat mini program called “WOW Health to meet the new demands of Chinese consumers. This mini program offers six health management services tailored to individual needs, including “Neck and Shoulder Rejuvenation”, “Balanced Nutrition”, “Maintaining a Good Figure”, “Healthy Eating Habits”, “Sleeping Well”, and “Online Child Height Assessment”, to cover different nutritional health needs of each member of the family. Starting from April 18th, consumers who purchase Mengniu Group’s fresh milk, ice cream, low-temperature yogurt, and other products will have priority access to the nutrition and health services provided by “WOW Health +”. (Source: foodaily)
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