Recently disclosed investor relations activity records by By-Health show that, this year, the main focus of investment will be on the company’s main brand, “By-Health”, and the basic product categories such as protein powder and calcium will be the main promoted direction. In Q1 2023, the GMV growth “By-Health” on TikTok was especially impressive, achieving a year-on-year growth of over 300%. the GMV growth rate on Alibaba’s platform also exceeded the industry average. Moreover, in this quarter, the company’s domestic online channel revenue accounted for approximately 33.1% of the domestic main business revenue, with an increase from the same period last year. (Source: finance.sina)
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