Eastroc Beverage’s First Sports Nutrition Food Product

It is reported that there are 600 million sports enthusiasts in China, with 40 million of them engaged in regular exercise, thus giving rise to a massive consumer market for “sports nutrition food”. Recently, Eastroc Beverage launched its first sports nutrition food product in its official Tmall flagship store. This product is specifically designed for active individuals and contains six key functional ingredients, including taurine, caffeine, niacin, vitamin B1, vitamin B2, and vitamin B6, which effectively enhance endurance. In addition to industry giants like Eastroc and Mengniu, increasingly more strong companies have also entered the sports nutrition food market. (Source: Foodtalks)

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