Tmall’s Double 11 Shopping Festival Pre-Sale

On October 24th, during the first hour of Tmall’s Double 11 Shopping Festival pre-sale, traditional Chinese medicine health products saw a 120% year-on-year increase in sales, while sales of nutritional supplements achieved triple-digit growth. Blue-Hat health products were also highly favored by consumers. Tmall Health witnessed a doubling of transaction volume in several categories, with fresh bird’s nest, medical facial repair masks, laser hair removal devices, HPV vaccines, reishi spore powder, deep-sea fish oil, colored contact lenses, probiotics, middle-aged and elderly health checkup packages, and Coenzyme Q10 emerging as the most popular health products among consumers. (Source:

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