JD.com’s 2023 Consumer Insights

According to JD.com’s 2023 Consumer Insights, consumers are more focused on their own and their family’s health. There is a significant increase in consumer demand for products and services in categories such as medicine, nutritional supplements, health services, and healthcare. Compared to the previous year, 36.1% of consumers have increased their spending on healthcare. It’s also worth noticing that many consumers choose to purchase health equipment for home use to monitor health status. The transaction volume for dynamic blood glucose meters and sleep therapy devices has increased by 518% and 183%, respectively. The sales growth of nutritional and health products indicates that consumers are placing more emphasis on physical fitness, with the transaction volume of energy drinks and energy gels growing by over 200% and 100%, respectively. (Source: sohu.com)

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