The Consumer Group for Health Alcoholic Drinks is Becoming Younger

Health alcoholic drinks have various types based on different raw materials and formula differences, resulting in different health functions, improving kidney function, longevity, physiological function, nutrition, and others. In recent years, the Chinese health alcoholic drinks market has expanded rapidly. It is expected that the production of health alcoholic drinks in China will continue to grow, reaching around 1.33 million kiloliters by 2025, with an average annual compound growth rate of 5.9%. As of the end of 2022, the overall market size of Chinese health alcoholic drinks industry is estimated to be around RMB 52.9 billion yuan (USD $7.45 billion), with an average annual compound growth rate of 10% from 2018 to 2022. The previous focus on the elderly as the main consumer group has led health alcoholic drinks to emphasize functional appeals in advertising. With a younger consumer population, the packaging design and promotional strategies of health alcoholic drinks are gradually showing a trend toward fashion. (Source: New Nutrition Business)

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