Summary of the Health Food Industry in 2023

At the beginning of 2024, Moojing Market Intelligence released the “Emerging Trends of New Retail Annual White Paper 2023”. The online sales of health food in the year 2023 witnessed a year-on-year growth of 32.3%, with significant increases observed across various e-commerce platforms, indicating an optimistic trend in the industry’s future development. Enhancing immunity, improving skin health, body management, and emotional regulation are the primary concerns for consumers. Probiotics and collagen dominate the health food market, with stable year-on-year growth. The efficacy and ingredients of probiotics are widely advertised on social media platforms, leading consumers to have a better understanding and focus on the effects of probiotics. In the collagen sector, consumer awareness of the ingredients is still in the early stages, leaving ample room for further popularization among consumers. (Source: ixinyingyang)

Sign Up to Receive China Updates Weekly Newsletter for FREE, HERE

Visit HPA-China’s Information Hub, HERE