Health Products Become the Main Choices for Spring Festival Gift-Giving

During the Spring Festival, driven by gifting and personal consumption needs, there has been a high demand for health products such as red ginseng, American ginseng, and wolfberries. Calcium supplements and fish oil are also preferred by many citizens, with sales in stores for these products increasing by over 10% compared to the previous period. Tmall Health data indicates that during the Spring Festival season, health and nourishment products have become the main choices for festive gift-giving. Among them, bird’s nest, donkey-hide gelatin, calcium, protein powder, and glucosamine rank among the top five most popular, with searches for health gift boxes related to “gifting to elders” experiencing an 80% year-on-year increase. (Source:

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