The 618 sale has started early this year. Based on this year’s platform strategy adjustments for 618, Tmall International has also brought more vertical industry strategies to the health sector. Recently, Tmall International officially announced the integration of the pharmaceutical and health care and mother and baby industries. The relevant categories cover the entire life cycle from infants, teenagers, pregnant women, adults to the elderly, precisely match target consumers, and better serve existing merchants. At the same time, Tmall International is actively carrying out long-term arrangements, focusing on incubating five over-billion new tracks, including scientific parenting, sports metabolism, anti-aging lifestyle, basal nutrition, and dietary nourishment, to help more new brands to land on the new tracks. (Source: Caijing Web)
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