The 2022 Annual Sales of ALIENERGY Electrolyte Water

Tang Benson, the founder of Yuanqisenlin, released an internal letter to all staff, in which he disclosed for the first time that ALIENERGY Electrolyte Water’s annual sales reached RMB 1.27 billion yuan (USD $190 million). As early as May last year, the sales of electrolyte water broke RMB 100 million yuan (USD $14.8 million) in … Read more

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Analysis on the Registration Application of New Food Raw Material (Novel Food) in China in 2022

In 2022, the National Health Commission of the People’s Republic of China (NHC) issued 3 announcements for “Three New Foods” (No.1, 2022; No.2, 2022; No.5, 2022), with 75 products approved (including new food raw materials, new food additives and products related to food). Among the 75 products, five new food raw materials were approved, these are: Kanzan flower, Pyrroloquinolinequinonedisodium (PQQ) salt, Chlamydomonas … Read more

BIO-Everyday Launched Probiotic Lollipops

Recently, the BIO-Everyday kids series launched tooth-probiotic lollipops, which are enriched with patented probiotics to protect children’s teeth. Its clinical data shows that the “tooth-friendly bacteria” can play an effective role in decomposing cavities-causing flora, helping reduce tooth cavity troubles caused by eating candy. This lollipop is also specially added with A2-beta casein, which is … Read more

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ROLMEX Becomes the Designated Nutrition Supplier for the National Equestrian Team

In 2023, the nutritional supplement brand ROLMEX went through a strict selection by the General Administration of Sports of China and officially became the designated supplier for the National Equestrian Team to help Chinese athletes. Previously, the company has passed the certification of the China Quality Association Quality Assurance Center and the U.S. Food and … Read more

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Food Technology Trends in 2023

After analyzing the domestic and international technology trends in the food and beverage industry, FBIF summarized and predicted the 8 major trends of technology development in the global food and beverage industry in 2023 from three perspectives: consumer value, cost reduction, and sustainability. 1. Consumers demand a better eating experience, to taste good, to have … Read more

Korea Ginseng Corporation Launched Instant Probiotic Powder

Recently, Korea Ginseng Corporation (KGC) launched the first product of G+LAB series, the instant probiotic powder, to provide consumers with a more refined nutritional experience. This new product uses KGC red ginseng, which is rich in 32 kinds of ginseng saponins, acidic polysaccharides, amino acids, and other nutrients needed by the intestinal flora. In addition, … Read more

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How Much Money Should a Brand Spend on Social Media Marketing?

Written by Tingyi Chen – Walk The Chat As an agency that provides Tmall and social media services, the most common question that comes up throughout operation is: how much money to spend on social media?  I interviewed clients, other brands, agencies, and platforms to conclude with the following trend: A higher pricing position means … Read more

2022 Summary of Health Food Registration Approval

As of December 31, the website of the State Administration for Market Regulation showed that there were 341 domestically registered health food products with 2022 batch numbers, attributed to 248 subjects. The number of domestically registered health food has increased by nearly 40% compared to the statistics of the same period last year. In terms … Read more

Imported Health Products Equipped with “Chinese Translation Stickers”

As the Chinese Lunar New Year approaches, Tmall International is doing its best to ensure the supply of imported health products and equip the products with “Chinese translation stickers”. Taobao has also built the “imported purple medicine box” search entry, where customers can enter targeted efficacy and ingredients to find corresponding imported drugs. According to … Read more

Ingredients for Long Covid Syndrome

During the recovery process from Covid-19, the “brain fog” phenomenon of the long covid syndrome has become the focus of recent media attention. Concerning this problem, people have developed a demand for memory improvement, anti-fatigue, and emotional health products. For example, DHA is the mainstream ingredient to supplement children’s brain health. Other ingredients that may … Read more