Wedge’s Gross Margin of Probiotic Products Exceeds 88%

In the 2022 annual report, Guang Dong Wedge Co., LTD. disclosed that the company achieved operating revenue of RMB 794 million yuan (USD $115 million), with an increase of 20.97% year-on-year. It’s worth of notice that the company’s product “Golden Bifid”, the live combined bifidobacterium and lactobacillus tablets, attained a gross margin of up to … Read more

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Douyin Live-Streaming and Case Studies: A Brand Marketing Guide

Douyin Zibo (自播) (Chinese Tik Tok), AKA Douyin live-streaming hosted by the brand, is a trending marketing method in China. In Feb 2022, 50% of the total Douyin sales of the top 500 brands came from the brand’s own official live-streaming. During the 618 e-commerce holiday in 2022, a total of 25 brands’ official Douyin … Read more

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TaoXiManMan’s Probiotic Baked Pastry Received Angel Investment

According to iimedia consulting, the Chinese baked pastry market reached RMB 260.08 billion yuan (USD $37.4 billion) in 2021, up 19.9% year-on-year, and is estimated to reach RMB 306.99 billion yuan (USD $44.1 billion) in 2023. Founded in August 2022, TaoXiManMan innovatively combined concepts of low sugar and probiotics with Chinese freshly baked pastry to … Read more

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China Officially Implemented the New National Standards for Infant Formulas

After a two-year transition period, on February 22, the “New National Standards” for infant formula were officially implemented. Known as the “strictest ever standards” in the industry, the new national standards have revised and supplemented the minimum and maximum limits of nutrient content in infant formula. According to the requirements, infant formulas produced after Feb. … Read more

The First Domestic Group Standard for Postbiotic was Released

The domestic postbiotic market started late and is still in the early stages of postbiotic research, development, and application. On February 21, 2023, the launch of the first domestic “Group Standard for Probiotic products: Lactobacillus Postbiotics” was held in Beijing, with many experts from authoritative institutions and mainstream media gathered at the scene to witness … Read more

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Plummeting Performance in the Chinese Market?

Recently, several offshore direct-selling companies have disclosed their revenues. In the fiscal year 2022, Herbalife gained net sales of RMB 2.7 billion yuan (USD $391 million) in China, down 37.9% year-on-year. Nu Skin gained net sales of RMB 2.5 billion yuan (USD $360 million) in China, down 37% year-over-year, which was the largest decline among … Read more

Two Ausnutria Food for Special Medical Purposes were Approved

The size of Chinese food for special medical purposes industry has increased from RMB 2.59 billion yuan (USD $370 million) in 2016 to RMB 10.01 billion yuan (USD $1.44 billion) in 2021, with an expansion of about four times. Recently, two Ausnutria food for special medical purposes, “Kangsude Zhenshan” and “Kangsude Shushan”, have officially received … Read more

Probiotics China News Bites – February 2023

Huacheng Biology and Ausnutria’s probiotics business brand Bioflag have completed a strategic cooperation signing ceremony. It is reported that this strategic cooperation is based on the theme of “Oriental Bacteria, Mangosteen Sweet and Chinese Core”, and will launch a new generation of throat lozenges-sugar-free probiotic throat lozenges. ADM invested more than $30 million to open … Read more

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BY-HEALTH and Meituan Maiyao Reached a Deep Strategic Cooperation

On February 15, BY-HEALTH and Meituan held a signing ceremony for the 2023 strategic partnership in Beijing, where the two parties will work together to deepen their cooperation and start a new cycle of development in the VDS industry for the following aspects: 1. Build the user’s mental model and enhance brand influence. 2. Expand … Read more

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