“Hello! PROTEIN” launched the protein sparkling water, a new product that has been developed for over 3 years. According to the brand, this product is the first whey protein isolate (WPI) carbonated beverage in China. The first protein sparkling water is lactic acid bacteria flavor and has an NRV value of 3% per can, with … Read more
CPT recently received on-site research from CITIC Securities, Hua Chuang Securities, Ping An Securities, Tianfeng Securities, CCB Investment, and Bohai Securities. During the research, CPT said that the Chinese sports nutrition industry is developing rapidly and the market outlook is very optimistic. According to the Euromonitor International report, from 2015-2020, the compound annual growth rate … Read more
The National Health Commission of China issued an announcement on the approval of 28 kinds of “Three New Foods”, including the Leuconostoc Pseudomesenteroides. It is worthy of notice that, after the review, it is necessary to wait for the release of the national food safety standards for food processing with this strain. According to the … Read more
Recently, Bio-Everyday announced the launch of “Probiotic x High Calcium Milk Stick” in cooperation with Mengniu Dairy. According to Bio-Everyday, the new product is made of high protein milk powder imported from New Zealand, with the addition of DHA and “anti-cavity” patented probiotics ADP-1 Lactobacillus Paracasei, which can effectively break down cavity-causing bacteria. In addition, … Read more
Relevant data show that the global probiotics market is expected to grow at a compound annual growth rate of 8.3%, and may reach RMB 629 billion yuan (USD $91 billion) in 2026. Chinese probiotics market size will be expected to reach RMB 137.7 billion yuan (USD $19.9 billion) in 2026, with a rapid growth rate … Read more
With the increasing health concerns of Chinese consumers, the total size of China’s dietary supplement market has exceeded RMB 200 billion yuan (USD $29 billion), making it the second-largest nutritional supplement market in the world. Recently, DCP Capital, a leading international private equity firm founded in China, announced that it has completed an exclusive investment … Read more
On February 28, Mengniu Dairy announced through its official WeChat public account that it had entered the professional sports nutrition market and launched two M-ACTION sports protein drinks simultaneously. Aiming for the prime 30 minutes of post-exercise protein supplementation, M-ACTION drinks are added with whey protein, casein, collagen peptides, and 14 vitamins and minerals. In … Read more
Currently, the easiest way to clear hidden hunger is to take scientific nutritional supplements, which have been given with the concept of the “Fourth Meal”. At the “2023 Tmall Global ‘Fourth Meal’ Family Nutrition Conference”, Tmall Global and Shuzheng Consulting Group jointly released the “2023 White Paper of Dietary Nutrition ‘Fourth Meal’”. In addition, Tmall … Read more
In the 2022 annual report, Guang Dong Wedge Co., LTD. disclosed that the company achieved operating revenue of RMB 794 million yuan (USD $115 million), with an increase of 20.97% year-on-year. It’s worth of notice that the company’s product “Golden Bifid”, the live combined bifidobacterium and lactobacillus tablets, attained a gross margin of up to … Read more
Douyin Zibo (自播) (Chinese Tik Tok), AKA Douyin live-streaming hosted by the brand, is a trending marketing method in China. In Feb 2022, 50% of the total Douyin sales of the top 500 brands came from the brand’s own official live-streaming. During the 618 e-commerce holiday in 2022, a total of 25 brands’ official Douyin … Read more
