Recently, Bio-Everyday announced the launch of “Probiotic x High Calcium Milk Stick” in cooperation with Mengniu Dairy. According to Bio-Everyday, the new product is made of high protein milk powder imported from New Zealand, with the addition of DHA and “anti-cavity” patented probiotics ADP-1 Lactobacillus Paracasei, which can effectively break down cavity-causing bacteria. In addition, … Read more
Relevant data show that the global probiotics market is expected to grow at a compound annual growth rate of 8.3%, and may reach RMB 629 billion yuan (USD $91 billion) in 2026. Chinese probiotics market size will be expected to reach RMB 137.7 billion yuan (USD $19.9 billion) in 2026, with a rapid growth rate … Read more
With the increasing health concerns of Chinese consumers, the total size of China’s dietary supplement market has exceeded RMB 200 billion yuan (USD $29 billion), making it the second-largest nutritional supplement market in the world. Recently, DCP Capital, a leading international private equity firm founded in China, announced that it has completed an exclusive investment … Read more
On February 28, Mengniu Dairy announced through its official WeChat public account that it had entered the professional sports nutrition market and launched two M-ACTION sports protein drinks simultaneously. Aiming for the prime 30 minutes of post-exercise protein supplementation, M-ACTION drinks are added with whey protein, casein, collagen peptides, and 14 vitamins and minerals. In … Read more
Currently, the easiest way to clear hidden hunger is to take scientific nutritional supplements, which have been given with the concept of the “Fourth Meal”. At the “2023 Tmall Global ‘Fourth Meal’ Family Nutrition Conference”, Tmall Global and Shuzheng Consulting Group jointly released the “2023 White Paper of Dietary Nutrition ‘Fourth Meal’”. In addition, Tmall … Read more
In the 2022 annual report, Guang Dong Wedge Co., LTD. disclosed that the company achieved operating revenue of RMB 794 million yuan (USD $115 million), with an increase of 20.97% year-on-year. It’s worth of notice that the company’s product “Golden Bifid”, the live combined bifidobacterium and lactobacillus tablets, attained a gross margin of up to … Read more
Douyin Zibo (自播) (Chinese Tik Tok), AKA Douyin live-streaming hosted by the brand, is a trending marketing method in China. In Feb 2022, 50% of the total Douyin sales of the top 500 brands came from the brand’s own official live-streaming. During the 618 e-commerce holiday in 2022, a total of 25 brands’ official Douyin … Read more
According to iimedia consulting, the Chinese baked pastry market reached RMB 260.08 billion yuan (USD $37.4 billion) in 2021, up 19.9% year-on-year, and is estimated to reach RMB 306.99 billion yuan (USD $44.1 billion) in 2023. Founded in August 2022, TaoXiManMan innovatively combined concepts of low sugar and probiotics with Chinese freshly baked pastry to … Read more
The domestic postbiotic market started late and is still in the early stages of postbiotic research, development, and application. On February 21, 2023, the launch of the first domestic “Group Standard for Probiotic products: Lactobacillus Postbiotics” was held in Beijing, with many experts from authoritative institutions and mainstream media gathered at the scene to witness … Read more
Huacheng Biology and Ausnutria’s probiotics business brand Bioflag have completed a strategic cooperation signing ceremony. It is reported that this strategic cooperation is based on the theme of “Oriental Bacteria, Mangosteen Sweet and Chinese Core”, and will launch a new generation of throat lozenges-sugar-free probiotic throat lozenges. ADM invested more than $30 million to open … Read more
