Little Red Book, aka Xiaohongshu, or more simply ‘Red’, is a leading Chinese social shopping app. With over 300 million users (and counting), western brands are taking notice – and with good reason. Little Red Book first appeared in 2013. From modest beginnings focussing on female beauty products, the app expanded to help all kinds of global … Read more
Online shopping guide sites were the hardest hit, with 32 of these platforms shut down to account for about 36 per cent of overall casualties in 2022 The highest-profile e-commerce casualty last year was Eachnet.com, formerly a leading Chinese consumer goods auction site that was acquired by eBay China’s e-commerce market saw at least 89 online shopping … Read more
Recently, the official website of the State Administration for Market Regulation showed that the two batches of nutrient supplements imported by the K-Lex company from the USA were found not meeting the vitamin requirements of product implementation standards. Both products are early-approved license “ShiJianJin” multivitamin tablets. Guangzhou Tianhe District has temporarily detained a total of … Read more
On February 1, Hong Kong’s ban on cannabidiol (CBD) went into effect, with severe penalties for importing, producing, or possessing the substance, and CBD will be subject to the same strict controls as other drugs listed in the Dangerous Drugs Ordinance (DDO). The government has instructed that any products containing the CBD ingredient must be … Read more
How can the Chinese market achieve sustained growth when facing a volatile, uncertain, complex, and ambiguous VUCA business environment? The CEO of H&H Group China, Li Fengting (Suceka), announced that “from 2023 to 2025, the three business segments, BNC, ANC, and PNC, will develop in a balanced manner to provide more detailed and comprehensive nutrition … Read more
A few days ago, TikTok e-commerce updated the industry management specifications for traditional nutritional supplements and health food. Before the change, for the health food category, TikTok e-commerce has been using targeted invitations for entry, including only about 20 brands under the Xiuzheng Pharmaceutical Group and Renhe Pharmacy, with a high entry threshold. After the … Read more
1. The penetration rate of the tonic health concept for people aged 54-64 reached 29%, and the penetration rate of people under 24 reached 19%. The young generation’s awareness of the concept of tonic health has increased, which has given rise to the demand for tonic health food. 2. According to the data, Taobao Tmall’s … Read more
In 2022, the National Health Commission of the People’s Republic of China (NHC) issued 3 announcements for “Three New Foods” (No.1, 2022; No.2, 2022; No.5, 2022), with 75 products approved (including new food raw materials, new food additives and products related to food). Among the 75 products, five new food raw materials were approved, these are: Kanzan flower, Pyrroloquinolinequinonedisodium (PQQ) salt, Chlamydomonas … Read more
After analyzing the domestic and international technology trends in the food and beverage industry, FBIF summarized and predicted the 8 major trends of technology development in the global food and beverage industry in 2023 from three perspectives: consumer value, cost reduction, and sustainability. 1. Consumers demand a better eating experience, to taste good, to have … Read more
Written by Tingyi Chen – Walk The Chat As an agency that provides Tmall and social media services, the most common question that comes up throughout operation is: how much money to spend on social media? I interviewed clients, other brands, agencies, and platforms to conclude with the following trend: A higher pricing position means … Read more
