VIDEO: Discussion with Marketing Expert Cynthia Batterman on China

In this episode of HPA-Global Insights, Jeff Crowther talks with Cynthia Batterman, Chief Trailblazer of Essex Solutions, about some of the differences between marketing strategies in China and the U.S. Cynthina has 25 plus years experience in branding, marketing and business development while working with such companies as Mars, ConAgra, Nelson’s (Rescue Remedy) and iHealth (DSM).