Insights into the 2024 New Year Gift-Giving Trends

According to the “Insights into the 2024 New Year Gift-Giving Trends” report released by CBNData and SKG, the normalization of gift-giving has led to a year-on-year increase in the size of the gift economy market, reaching nearly RMB 1.4 trillion yuan (USD $195 billion) in 2024. When purchasing New Year gifts, 87% of consumers will focus on whether the products have health attributes. Traditional tonics and health foods, such as bird’s nests, ginseng, vitamin supplements, and calcium tablets, are favored by middle-class individuals. Portable health-related small appliances, like handheld massagers, which can effectively alleviate health issues, are becoming a trendy choice for gifts among young white-collar workers. (Source:

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