HPAchina user Little Red Book (Xiaohongshu) has become a must-do for domestic and international brands operating in China. However, treating your Red content the same way as Weibo content will not work. So how to plan your Red (Xiaohongshu) content marketing strategy to generate real engagement and followings instead of just talking to yourself? This article will … Read more
As a result of China’s ongoing “Zero COVID” strategy, this year’s Fi-Hi Asia China Expo has been cancelled and will return June 19-21, 2023. The event organized by Informa was previously rescheduled twice during 2022 also due to COVID policies. The policies still maintain quarantine periods for inbound global travelers, which continues to keep international … Read more
In this episode, I speak with Joe Zhou CEO of TSI Group Ltd. We discuss all about TSI’s ingredient innovation, its expansion during a challenging time and the future of personalized nutrition through a new TSI venture called “Tailored Script”. Very exciting stuff! (Source: HPA Global Insights) Visit HPA-China’s Information Hub, CLICK HERE
ADM ADM partners with the University of Illinois to open the new ADM Technology Center. It is reported, the center will focus on human nutrition research and development, wet chemistry, sensory science, data science, computational fluid dynamics, etc., to create opportunities for students in areas such as chemical engineering, chemistry, information science, computer science, food … Read more
–ChromaDex Corp. (NASDAQ:CDXC), a global bioscience company dedicated to healthy aging, announced that its consumer nicotinamide adenine dinucleotide (NAD+) boosting supplement, Tru Niagen®, won the “Most Popular Brand of the Year Award” at Asia’s largest trade show on natural health and nutrition products, China International Natural Health & Nutrition Expo (NHNE), during the prestigious Nutrition Planet Awards on September … Read more
From the viewpoint of probiotics market size, probiotics health products and functional foods accounted for the highest proportion of 53%, with sales reaching RMB 6.32 billion yuan (USD $870 million). From the perspective of sales growth rate, other probiotic categories performed the best, up 69.7% year-on-year and outperforming the overall market growth of 22.8%. Probiotic … Read more
Recently, Qcc.com showed that Hubei Weiqi Biotechnology Co., Ltd. was established, and the legal representative is Cai Guoliang, with a registered capital of RMB 100 million yuan (USD $13.91 million). This company is jointly owned by Beijing PhaBuilder (60%) and Angle Yeast (40%). The scope of operation includes new membrane materials manufacturing, high-performance fiber and … Read more
In an institutional research, BY-HEALTH mentioned that the company will focus on two basic nutrition categories, calcium and multivitamins, in the second half of the year, thus expecting to maintain a relatively high sales-expense ratio. According to Euromonitor’s data, online channels account for over 40% of the industry’s channel structure, and the company’s online channel … Read more
ChromaDex Corp. (NASDAQ:CDXC) today announced that Sinopharm Xingsha will debut Tru Niagen® at the major mainland China trade show, China International Natural Health & Nutrition Expo (NHNE), which kicks off Tuesday, September 20, in Shanghai. NHNE is Asia’s largest expo on natural health and nutrition products, with over 100,000 distributors and retailers. It is considered the best platform … Read more
ChromaDex Corp. (NASDAQ:CDXC) today announced a partnership with MyPharma2Go to conduct cross-border sales of Tru Niagen® and Tru Niagen®PRO in Brazil, the first Latin American country to welcome the brand. Nicotinamide riboside or NR, the key ingredient in Tru Niagen®, is the world’s most efficient nicotinamide adenine dinucleotide (NAD+) precursor on the market, particularly over NMN (nicotinamide mononucleotide). MyPharma2Go, an … Read more
